Rumson’s Rum Wins Two Awards For Package Design
December 5, 2014
Element Six Creative Group and Pirate Dog Brand LLC was recently recognized with awards from Graphic Design USA magazine and the Art Directors Club of New Jersey for outstanding consumer product packaging design developed for Pirate Dog Brand’s line of fine Caribbean spirits.
In preparation for the Rumson’s Rum product launch, e6 developed the brand across a range of print materials, digital tools, display and product packaging. The brand captures the nautical roots and adventurous nature of the company’s founder with homage to a love for man’s best friend—specifically boxers. e6 also designed and developed Rumson’s website, which reflects a spirit of fun, friendship and the notion of living life to the fullest. The site features the rums, unique recipes, a social media portal, ecommerce store, and more.
element 6 stated: “We are proud to work with a brand that produces such quality products. Rumson’s tagline, “Smooth, Sweet, Memorable” speaks the truth. The rum is remarkably smooth. All four flavors are exceptional.”
